Sell Hope to the Utterly Hopeless and Desperate, They’ll Buy it

Sell hope to the utterly hopeless and desperate, they’ll buy it, NOT because they are stupid. Unless you have experienced extended or prolonged despair or, worse, utter hopelessness, you cannot imagine what that is like. And in these uncertain, stressful and, for many, desperate times of the coronavirus pandemic, many, I am sure have already been and will be victimized. The situation, unfortunately, will get worse, a lot worse, before it starts getting better for many. If you have not experienced utter hopelessness, hold your judgement of those who buy hope, however.

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